The thing about change is that it heightens the excitement of any creative process. I had the pleasure of catching up with FROCK’s very own Creative Director — the ever so stylish and charming, Victoria Tik — to discuss the brand’s transition into offering custom orders. While we couldn’t hold off any longer to share the news — who better than the designer herself to provide insight on our new chapter (beginning Wednesday, August 3, 2014).
Take a peek at what she had to say»>
What sparked the idea to transition into custom orders?
Nobody else is making custom sustainable gowns and for a while we weren’t able to focus on that aspect of the business, but we have a great team in place and are eager and excited to work with people for their really special events and days. Nothing else feels better than helping someone build their most confident self on a day that really matters.
Do you feel this transition will provide a more personal relationship between the brand and clientele?
Absolutely! I had the privilege of doing a few custom wedding dresses this year and the experience was so incredible. I almost feel like I’m a guest at their wedding and the photos always blow me away.
Describe the process. How does one go about ordering a custom FROCK?
Typically there is a Q and A process, we want to make sure we can supply what the client wants (and we have a clear understanding of what’s to be achieved). Once the logistics are settled we begin the work right here in L.A. The client can be anywhere, we just take measurements, photos, everything we need via the web. We DO NOT copy other designer’s work so if someone asks us for a copy of so and so’s branded piece, we don’t do work like that. We work off of our own designs but we can tailor them to suit the client in terms of design changes, fabric selection, color, sizing, etc.
Let’s talk about timing. With the holidays around the corner, what makes a custom design the perfect gift?
Custom work means that someone really payed a great deal of attention and wanted someone special to have a garment unlike anyone else’s. I think it’s the ultimate fairy tale, when you’re surprised with a gorgeous dress and a fabulous date to wear it on!
Lastly, going forward — what else can the eco-fashion world expect from FROCK Los Angeles in the future?
We’re working hard on the jewelry collection and building on to our store to include accessories and later on gifts as well as lifestyle goods.
Editor in Chief
Tis’ the season of blazing temperatures, much needed vacations and the opportunity to bare a little more skin while rocking a color that possesses the power of the 3 C’s (cool, calm and collected). That’s right! SUMMER is here (as if its presence could be missed) and what better way to properly embrace its visit than with wearing the classic it-hue of “WHITE”.
To get you started, here are 5 simple ways to take on this riveting trend:
*photography by Drew Valenti
1. White on White
With endless possibilities from casual to glam, wearing white on white is bold, captivating and perfectly suitable for the season. Mixing textures and playing with lengths here will up the fun when selecting pieces for this combo.
Take inspiration from our designer, Victoria Tik who paired our SAMANTHA backless scoop dress accented with a blazer draped over her shoulders; A stylish and summer-ready approach to power dressing for the work week.
2. Outer | Wear
Jackets, blazers, vests and lightweight sweaters; so many to choose from— but who’s complaining? This is one of the best go to pieces (in white) to turn heads.
3.The Statement Piece
Accessorize your outfit with a standout statement piece. Opt for a belt, bag or clutch, scarf, watch, jewelry and or even a pair of pumps, sandals, flats, booties or sneakers. It’s a simple — yet standout way to incorporate white in your wardrobe.
»> dress: frock los angeles // blazer: violeta by mango // purse-rebecca minkoff // necklace: gogo philip «<
4. Bottoms Up
Grab a pair of trousers, shorts, jeans or a skirt as a key piece for your #OOTD and coordinate it with the rest of your chosen attire. You’ll be amazed at how quickly you’ll transform into the season’s ultimate companion.
5. Dress to Impress
From the maxi to the “LWD (Little White Dress)” make your presence known off-duty or at your next calendared event. Peruse through our full collection at www.frockla.com.
As always, show us how you style your “White FROCK” for summer by tagging us on instagram or twitter (@frocklosangeles | #frockla).
Editor in Chief