Kathryn Mccormick looking stunning in FROCK Los Angeles “Kyla” dress to the premiere of Lionsgate’s What to Expect When You’re Expecting . Check out Kathryn in this summer’s Step Up 4 with Ryan Guzman.
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Kathryn Mccormick in our “Kyla” dress with our former FROCK model and Step Up 4 costar, Ryan Guzman, at the premiere of Lionsgate’s What to Expect When You’re Expecting on 5/14/12 at Grauman’s Chinese Theatre in Hollywood.
Check our Ryan in our first ever campaign back in 2010 with Pussycat Doll, Vanessa Curry.
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Q&A for Andrea Faz
- Favorite book?
- I have to go with a classic and say “The Great Gatsby”. I remember reading the book when I was younger and romanticizing the 20’s era. I fancied myself being invited and attending one of Gatsby’s elaborate parties. It was a fantasy to wear an embellished flapper dress, head piece, champagne in hand, and dance myself through the night.
- Guilty pleasure?
- Reality television… Any and all unfortunately. If you really think about it though- reality shows are just an automated, more practical way to people watch. Right?
- Do you exercise?
- I dance! All styles- I am about to start flamenco classes, which I am very excited about!
- Who inspires you and why?
- My mom. She is one of the most beautiful woman I know, who loves to get glammed up, and also happens to be a pharmaceutical chemist. She has taught me that you can be an intelligent professional, hold your own, and still look great while doing it.
- Favorite city?
- Cliche but Paris - the energy in Paris is so unique and like no other.
- Favorite tv show?
- Currently my favorite show is called “House of Consignment” on VH1. The show is about a young female professional named Corrie McFadden who owns an online consignment store. She founded her company 8 years ago (I believe) when she was 22, which is how old I was when I founded my agency. It is inspiring to see where she has come in that time, and I only hope that I can have that same success she has had.
- Weirdest job you’ve ever had?
- I sold sun rooms at home and garden expos.
- Favorite piece of clothing?
- Does a gown count? I actually have a problem where I buy dresses without an occasion to wear them to.
- Favorite blog or website?
- Close tie between http://surisburnbook.tumblr.com/ and http://childrenwithswag.tumblr.com/
- Favorite song?
- “Whatever Lola Wants” by Sarah Vaughan
- What do you do for a living?
- I am the founder and CEO of Faz Media Agency, a Social Media Marketing and PR Agency in Silicon Valley. It is a boutique style firm and we work with B2B, tech, investor relations, startups, and nonprofits.
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Sign up for the FROCK Los Angeles newsletter and receive 10% off your entire purchase at shop.frockla.com!
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Check out a recent shoot by photographer Tyrone Lavigne, styled by Rachel Greisman featuring a model wearing the Leighton from our upcoming Fall collection.
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Check out ecosalon’s suggestion for what to wear this weekend, featuring our ivory Kyla dress.
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On April 24th make sure to grab a copy of this month’s issue of Blindfold Magazine featuring a FROCK Los Angeles full page ad!
This issue of Blindfold Magazine also features Ian Somerhalder, Patricia Arquette, Tom Shadyac, and Florence and the Machine. Blindfold is available nationally through Barnes and Noble and other retailers across the US and Canada. Thanks for your support!
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Attention ladies, we will be launching a part of our brand new website called “Ladies of FROCK” where we interview and feature the stories of some of our loyal label lovers to share with the world.
If you’ve purchased a FROCK piece, please tell us your story. We’re looking for all types of women who embody the FROCK story. Busy moms, workaholics, students, activists, wine enthusiasts, fashionistas! We’re looking for your individual and unique story, this is about you, less about the garment.
What we need is a high quality, professional portrait of yourself and a quick little bio. Just a blurb about who you are, what you do, and where you’re from will suffice (for now!). The photo is very important, (please no candids or anyone else cropped out of the photo). A great example is a headshot or photo of you in your home, favorite space, or outdoors.
Example:
Come on and share your story!
Write to: info@frockla.com
Subject: Ladies of FROCK
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We’re Hiring: Fashion & Business Intern
About Us:
FROCK Los Angeles is a women’s clothing company that provides 100% sustainable high-fashion to the masses. We manufacture in California and are a fair-trade business. Our clientele is a sophisticated in-the-know woman who values glamour, comfort, and social acceptance.
Responsibilities:
- We are in search of a multi-talented intern who will help in all aspects of the business (including design, sales, marketing, photo shoot production, PR, etc).
- Shadow CEO and assist when necessary
- Responsible for updating media outlets, website, light photoshop work
- May be asked to sketch and have freehand skills
- This job will require daily postings and social media planning, but will not exceed 8-10 hours per week
- There is limited traveling involved
Requirements:
- You are a fashion, marketing/PR, or business student currently enrolled in a college or university
- You understand and are interested in the world of fashion and business
- You have great writing and communication skills
- You are tech savvy and can navigate the internet and computer
- You are inquisitive and persistent
- You are in the Los Angeles area and have access to a vehicle
Bonus Points:
- Knowledge of designer brands, celebrities/designers, media outlets, internet
Perks:
- Work from home
- Internship credit will be provided
- Valuable experience in fashion and getting to know what it takes to build a brand and run a fashion design house
- Trade show and on location experience
- Future job references upon positive experience and 6 months commitment
To Apply:
- Please send your resume to info (at) frockla (dot) com with Subject: Fashion Business Intern
- Please include a cover letter letting us know your top 3 favorite fashion designers
- Please include what social media platforms you use, your Twitter profile and Facebook page (if you have one), linkedin
- Portfolio link if you have one
- Sketches if available
